One wonders at the insensitivity or blatant carelessness demonstrated by the public relations and advertising departments of major firms. This latest promotional ad from Team Wendy – which makes military helmets rather than hamburgers – suggests that men and women in uniform should should quit their belly-aching and cope with the safe but uncomfortable military helmets Wendy’s manufactures.
A veteran of many wars brought Team Wendy’s recent promotional ad to the attention of SFTT and asked for our comment. Frankly, we are not sure what the message is, but we are quite sure that Wendy’s management must be a little red-faced at the suggestion that men and women in combat are responsible for the ill-fitting and uncomfortable military helmets that they manufacture. After all, the Wendy Epic helmet is standard government issue and our military leadership surely knows what is best for the troops that serve in harm’s way.
Perhaps, troops in the field might weigh-in on how best to interpret Wendy’s promotional ad. It is interesting to note, that Team Wendy goes on to promote the safety features of their combat helmet. I suppose that might prove reassuring if troops were actually wearing the helmet, but one suspects that an ill-fitting helmet may well be used for other purposes than protecting our troops from head injuries or even worse. Surely, Team Wendy can’t be blaming the troops in the field for the uncomfortable helmet it produces? SFTT hopes that this is not the message you are trying to convey to troops that wear your protective gear.